I like it when the group is a small family - not too big - so we can be agile and more flexible. I like to work alone when I paint, but when I work as a CD, I enjoy setting up a direction, handing it over, and together with the team, crafting and playing with it. When I paint, somehow my brain is still processing and filtering the ideas I worked on for HALAL Studios the day before. I know it is not a good habit, but I love that feeling of envy - that ‘oh my god, why did I not come up with that?' feeling. Within the industry, most of it is ‘beige stuff,’ but some work is truly outstanding and stands the test of time. I think that shows in the previous campaigns I did for ASOS (‘Go Play’ and ‘Reasons to Move’ ) and the work for VanMoof (‘Ride The Future’ campaign including the films ‘Reflections,’ ‘Frog’ and ‘Reverse’). Change is an essential part of my process - not to be static.Īs a creative director at HALAL Studios, I try to find a hook that allows me and the team to dig deeper into the initial thought and create a diverse output, but still with the same purpose behind it. Next, I look at it to see if it drives change, if it adds something to the world instead of being just another beige thought or object. To force myself not to think the obvious. Most of the time at HALAL Studios, I will flip it and ask myself what would be the opposite of the brief, its idea, or its execution. The other is to see if it can stand the test of time, which is hard to judge at the moment when you create it. Finding that in your advertising work or painting should always be the driving force. Painting: Pascal Duval, You Are My Sunshine, Acrylic, oil bar, oil pastel, and charcoal on canvas, 2022 155 x 185 cmįirst and foremost, I think you would go back into your own ‘database’ and see if it is original. It’s part routine to get it done but also part being hands-on where you have to deal with the unexpected - not every concept or painting works out. I would consider myself an extrovert, and when I am into something, I will dedicate myself to it completely.Īt the moment, I am preparing my second solo show ‘Wildflower’ at Bisou Gallery in Amsterdam, alongside projects at HALAL Studios. To become that artist, I’ve had to ‘unlearn’ a lot that I have learned over the years as a creative working in advertising. But as an artist, I search for a certain freedom to grow in any direction and not be contained by someone or something. I’m good at listening to feedback from others and working towards what they would like. The moment when you embrace it and nurture it, it can become a force.Īs a commercial creative, I have always seen myself as a chameleon - I can adapt to certain identities, surroundings, and styles. I think we are all creative, in the sense that each of us is unique and has our own individual ways of doing things, but it’s only for some that the creative drive is stronger than the rational part. I think that comes from within - the inexplicable urge to create. Pascal joined creative agency HALAL Studios as CD in 2021.Īs far back as I can remember, I have always been drawing and graduated as a fashion designer before working as a professional creative. He has around 25 years of experience as a creative, being responsible for all brands' creative output, experiences and content for G-Star, ASOS and VanMoof. Pascal Duval is a creative director and artist with a fashion background.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |